No more rules.

KATE Tokyo launched a new series of makeup products named "No more rules". The main highlight was the KATE Super Sharp Liner Ex, which is an eyeliner made in collaboration with Pentel Singapore.

We did a series of videos with 5 local Makeup Artists to showcase the new range of products such as KATE Tokyo's eyeshadow palettes, mascara, lip gloss and their eyeliner. The MUAs demonstrated how to use the products to create 5 different looks - Modern, Elegant, Rock, Chic and Cute.

Take a look at the videos done below!

Infiniti Special X-Edition

Setting up a photoshoot at a workshop territory can be hazardous as the floor is slippery and the space is often limited. When shooting at Wearnes Company, we had to be more careful with our equipments as the last thing we would want was for our lights or light stand to drop on the vehicles. Moreover, we were surrounded by luxurious automobiles such as Bentley, Jaguar, Aston Martin, Land Rover and more. 

Despite the unfavourable situation, we had to make do with what we have. The task was to shoot the newest sports range of Infiniti cars - Q30 and Q50.

Below is the final image and a short video of our setting up process.

Photography by 50nFifty Productions


Here is the timelapse of the setup

IMH Jingle Bell Rock 2016

This is the season to be jolly. What better way to 'rock' it off than a Christmas Carol. We are grateful of the opportunity to work with the staff from IMHto usher in the festive season with a music video of "Jingle Bells". Not only are the staff compassionate, helping the most needy and vulnerable social sphere, they are also natural-born theatrical actors. Under the spotlight, they performed an catchy and upbeat version of "Jingle Bells".

Merry Christmas everybody, rock on!

Sky Grande Prix Triumph 2016

While celebrating the last day of the F1 race in Singapore, Triumph held a runway show with Sky Grande Prix located at level 45 of the Singapore Land Tower. From there you could have an undisturbed view of the F1 circuit. Meanwhile with the race on-going, Triumph showcased their latest collection of lingerie by having the models strut their stuff through a massive crowd in a triangle formation before finally coming to a stop on a small stage.

Here are the photographs from the event that we covered.

Client: Triumph Singapore
Show producer and fashion stylist: Adrian Seah
Hair by Hairdreams
Make up by Lavigne Shi Yunlu

Architecture & Design

Be it creating an image for interior or exterior architecture, we would like it to be as realistic and inviting. Hence, crucial planning is required before we start to execute it.

It would requires patience, problem solving and of course understanding of lights. Not to be ashamed is that we are constantly struggling when we are require to create striking, captivating and dynamic images of spaces. Especially the weather which we have no control over it.


Sentosa Cove


Hotel Interiors


Triumph Store


Private Estates

Play Me, I'm Yours.

Touring internationally since 2008, Play Me, I’m Yours is an artwork by artist Luke Jerram. More than 1500 pianos have now been installed in 50 cities across the globe, from London to Lima, bearing the simple invitation Play Me, I’m Yours. The project has reached more than ten million people worldwide.

The Playtent & Singapore International Foundation present Play Me, I’m Yours in Singapore with the pianos available to play until Mid May 2016. A total of 25 donated pianos, decorated by 25 local artists working with 25 different Social Welfare Organisations were located in parks, housing estates and public spaces for all to play and enjoy.

This initiative aims to increase public awareness for SWOs in Singapore as well as to bond people through arts and music.

When Playtent approached us, we really liked the idea of this international initiative. It was meaningful and interesting. Hence, we decided to play a part and help tell the story of one of the SWOs who are participating in this initiative - Dignity Kitchen. 

A Valentine's Surprise

Valentine's Day is a day where many surprise their significant other with thoughtful gifts. This year, however, the team at 50nfifty Productions decided to give couples a surprise instead! 

With all the necessary equipment, we secretly made our way to Marina Barrage in the morning and got ready to spring a surprise photoshoot on unsuspecting couples.

We decided to do a surprise shoot for spontaneous couples that we spotted in the hopes of making this year's Valentine's Day a bit more special. 

Initially some couples were skeptical when we approached them as they were worried about any charges but were pleasantly surprised when we told them that the photos will be given to them for no cost at all. 

Thank you to all the lovely couples who were daring enough and we sincerely hope that the photos will serve as a wonderful memory on this special day. Happy Valentine's Day everyone!

Here's the behind-the-scenes footage of how the photo shoot went down.

Yun Hao & Michelle They were probably the youngest couple we had for this surprise photoshoot! But hey, love has no age limit and they were super spontaneous about it!

Yun Hao & Michelle

They were probably the youngest couple we had for this surprise photoshoot! But hey, love has no age limit and they were super spontaneous about it!

 
Patrick & Jolene We approached them the moment they stepped out of the lift on the second storey of Marina Barrage! We simply couldn't miss the opportunity as they were both really tall, wore cute colour-coordinated outfits and even had a blue bouquet of roses! 

Patrick & Jolene

We approached them the moment they stepped out of the lift on the second storey of Marina Barrage! We simply couldn't miss the opportunity as they were both really tall, wore cute colour-coordinated outfits and even had a blue bouquet of roses! 

Tim & Gillian When we asked them if they would like to take a photo, Tim said that he wasn't dressed up appropriately for this. We certainly don't agree. Look at how naturally compatible they are! No need any nicer outfit for that.

Tim & Gillian

When we asked them if they would like to take a photo, Tim said that he wasn't dressed up appropriately for this. We certainly don't agree. Look at how naturally compatible they are! No need any nicer outfit for that.

Jose Manuel & Daniella We were surprised to find out that they were from Mexico! They were so funny when they told us that they didn't bring their wallets with them. Haha! Little did they expect that this wasn't going to be an issue at all!

Jose Manuel & Daniella

We were surprised to find out that they were from Mexico! They were so funny when they told us that they didn't bring their wallets with them. Haha! Little did they expect that this wasn't going to be an issue at all!

Qin Shi & Belinda They were there to catch the sunrise and Qin Shi had a whole day of surprises planned for Belinda. The surprise shoot ended up being a bonus surprise for both Belinda as well as Qin Shi himself! 

Qin Shi & Belinda

They were there to catch the sunrise and Qin Shi had a whole day of surprises planned for Belinda. The surprise shoot ended up being a bonus surprise for both Belinda as well as Qin Shi himself! 

Nan Jie & Say I don't know if it was their bicycles or the charming couple's presence that caught our attention! Both are so amazingly gorgeous! We knew they liked photography because they are BOKEHLICIOUS! If you know what we mean

Nan Jie & Say

I don't know if it was their bicycles or the charming couple's presence that caught our attention! Both are so amazingly gorgeous!

We knew they liked photography because they are BOKEHLICIOUS! If you know what we mean

Pei Cheng & Jia Min We waited quite a bit before approaching this lovely couple. Reason? They had their kite flying high up in the air for a really long time! Haha!

Pei Cheng & Jia Min

We waited quite a bit before approaching this lovely couple. Reason? They had their kite flying high up in the air for a really long time! Haha!

Colin, Angela & Charmaine Believe it or not, we spotted the mummy cruising in a small bright pink vehicle with her little angel, Charmaine, in her lap while daddy was walking right beside, making sure they were travelling safely. We had to take a photo of this beautiful family!

Colin, Angela & Charmaine

Believe it or not, we spotted the mummy cruising in a small bright pink vehicle with her little angel, Charmaine, in her lap while daddy was walking right beside, making sure they were travelling safely. We had to take a photo of this beautiful family!

Shayam & Siti We wondered why Shayam was carrying a huge backpack and holding a map only to realise that he isn't from Singapore unlike Siti. However, it was the first time visiting Marina Barrage for the both of them

Shayam & Siti

We wondered why Shayam was carrying a huge backpack and holding a map only to realise that he isn't from Singapore unlike Siti. However, it was the first time visiting Marina Barrage for the both of them

Whiteney & Zihui We are about to call it a day but when we saw this cool looking couple in shades walking towards us, we just simply couldn't resist! P.S: We saw them from afar having fun posing at the car park so we figured it was ideal to give them a photoshoot! 

Whiteney & Zihui

We are about to call it a day but when we saw this cool looking couple in shades walking towards us, we just simply couldn't resist!

P.S: We saw them from afar having fun posing at the car park so we figured it was ideal to give them a photoshoot!