Celebrity hair stylist Shunji Matsuo and his hair salons under the Shunji Matsuo group need no introduction. On August 2017, we were invited to do a photoshoot for their Makeover Magic Fashion Show at Japan Beautiful Life - Singapore's first Japanese Lifestyle Expo.
Mr. Matsuo had always wanted to contribute back to the society. He felt that there is beauty in everyone and beauty knows no age and style. In 2011, he wanted to celebrate the beauty of aging for elderly women and women who are battling with cancer. He wanted them to feel confident again by creating exquisite looks that suit their style and have them sashay down the runway. That's how Makeover Magic came about and it became his life’s work.
At the Japanese Lifestyle Expo event, we set up a photoshoot area behind the stage so that the models could have their portraitures taken. We decided that the photoshoot would simply be to bring out their natural selves. To our surprise, magic really existed in this event! Carefreeness and confidence were written all over these warriors' faces after the show.
This meaningful event has inspired us as much as the late Mr. Matsuo has inspired many others to live their lives with positivity and happiness.
We hope you will enjoy the series of images below!
Do have a look at what went on behind the scenes!