About Us

50nfifty Productions was founded by Principal Photographer, Cino Chee, who has been photographing since 2008. Leading a young but hungry crew with diverse backgrounds in film, advertising and fashion, we craft impactful images and conceptualised videos curated into a collection of stunning art pieces.

Principal Photographer, Cino


Cino Chee is, in essence, a skillful storyteller. He has the ability to seize upon a special moment, often unnoticed by a lesser eye, to touch the hearts of viewers with just that one frame. And a reason why 50fifty’s principal photographer is able to create a beautiful narrative is because he never subscribes to formulaic photography. Through a signature style best described as “contemporary photojournalistic,” Cino gets to know each subject, surveys every location, and tunes his eye on the smallest details, in order to allow your story to unfold naturally through his images.

Cino, thank you so much for your hard work. I was really touched by your passion and incredible work ethics, going all out and beyond, constantly taking pictures, finding subjects. I seriously have nothing but respect and praise for your work.
— Kevin + Ha Jing
We loved every single shot especially the really raw ones. It was super fun to have spent our special day together with Cino and we would do it all over again in a heartbeat!
— Hong Kin + Charmaine
Cino. He made us feel comfortable and treated us as friends and took the time to understand the Two of us. He gave us the impression that he is someone who takes pride in his work, he wants to make every wedding video special and he is passionate and enthusiastic.
— Melvin + Ivy