2017, the year of the Fire Rooster.
As we welcome in the flaming new year, we got down to business. Every year, we try to come up with our own interpretation of the coming Zodiac sign and this year was no different.

The year of the Rooster pushed us in the obvious direction of the chicken. However, we decided on going to its earliest tangible form, and that is, the egg.

An egg symbolically represents the birth of a chick or chicken (after it grows up). We felt that the idea of birth was very apt as a new year is like a new birth into another period of our lives for everyone and a new beginning as well.

We started brainstorming several concepts that would involve an egg. How do we go about making something so mundane and basic like an egg, into something more?

We came up with 2 concepts and couldn't decide on which would represent the new year best. So we thought, why not do both?

The first one was a lava concept with its cracks leading from a glowing egg. A shadow in the shape of a rooster is seen inside the egg. This concept represents the bursting energy of the coming year.
The second concept was much more minimalistic. It was an inspiration from the Star Wars poster that depicted a Darth Vader shadow being casted by a young Anakin Skywalker. We felt that it was a strong depiction of showing what is to come. Therefore, we decided to show the egg casting a shadow of a rooster to represent the coming year. The red background was a symbolism of the Fire Rooster and of course the classic belief of bringing us luck in the coming year.


We hope that everyone has a prosperous, blazing year ahead and here's wishing all a
Happy Lunar New Year!

Chinese New Year